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Marico Limited


Brief Description of the Business:


Marico Limited is an Indian consumer goods company providing consumer products and services in the areas of Health and Beauty based in Mumbai. The company distributes in India, USA, Canada, Middle East and Asia Pacific. The business has production plants in India and Bangladesh.

Marico has strong market share in coconut oils at 59% and 34% share in value added hair oil products. Finally, it has a 68% market share in premium edible oils. These three categories make up over 90% of India sales.

Market Opportunity:

Fast Moving Consumer Goods market in India is US$100bn. Household and personal care is 50%. Hair care is also significant at 23%. India is expected to become the world largest consumer economy by 2025.  Rural is 32% of market and growing. Exports are also growing.

International business is 23% and core markets include Bangladesh, Vietnam, Middle East, South Africa and Egypt.

Shareholding Structure:

Promoters 60%, FII’s 28%, Banks/Mutual Funds/Individuals 10%


Pawan Agrawal
Executive Vice-President & Head of Finance

Pawan is the Executive Vice President and Head of Finance at Marico Limited. He has been working with the company for 12 years and he currently leads all the key verticals of finance for Marico. Pawan is a finance professional with 19 years of experience and has worked in diversified areas including financial planning and analysis, corporate finance, accounting, treasury operations, investor relations, taxation – commercial and audit. He previously worked at Eveready Industries India Ltd as commercial manager. He is a Chartered Accountant and has done his bachelors of commerce from St. Xavier’s College, Kolkata.