Tata Motors has been at the forefront of productive community engagement throughout its six decades of existence. Their corporate social responsibility initiatives, in line with philosophy of giving back to society, have continued to improve the quality of people’s lives across India.
They focus on four areas: Health, Education, Employability and Environment. Moreover, in line with the Group’s Affirmative Action framework, they work to help people from Scheduled Castes and Scheduled Tribes (SCST), the backward communities in India, get access to better opportunities for education and livelihoods.
1) Health: Tackling malnutrition
Their initiatives in Health focus on preventing and treating malnutrition. They work with young children (up to six years old), adolescent girls, pregnant women and lactating mothers on their overall well-being, nutritional supplements and dietary requirements. Health camps and awareness sessions are also held for community members to drive preventive and curative measures.
Access to safe drinking water is another concern that their initiative, Amruthdhara, aims to address. Amruthdhara has made a difference to 16,000 people while 178,200 have benefitted from their health programme.
2) Education: Focus on secondary school students
Education is yet another important area for the company. They aim to improve the academic performance of secondary school students by disbursing financial aid and conducting special coaching classes for them. They also aspire to enhance their retention capabilities through the use of interesting audio-visual media. Encouraging students to participate in co-curricular activities ensures their holistic growth. This education programme has helped 51,000 students.
3) Employability: Training youth in automotive trades
As part of the Employability or skill development programme, Tata Motor’s focuses on training unemployed youth in automotive trades, mainly as drivers and mechanics. Once they complete their training, they find ready employment in the Tata Motors’ ecosystem. During the year, Tata Motors skilled 73,000 youth. They also engage with community-based groups of women and farmers to help them earn supplementary incomes through Tata Motor’s agriculture and allied programmes.
4) Environment: Building green awareness
The company regularly organise awareness sessions to help educate people on the importance of various aspects of the Environment. The sessions have witnessed 12,600 participants. They have also planted 67,000 trees on wastelands in an attempt to increase the green cover.
5) Measuring impact
A Social Return on Investment (SROI) study is conducted to measure the impact of Tata Motor’s CSR programmes. The company has also voluntarily undertaken a CSR assurance audit to augment the effectiveness of their programmes. Through the employee volunteering programme, they aim to encourage a culture of empathy and action. Under the Tata Engage programme, Tata Volunteering Week was celebrated in September-October 2015 and March-April 2016. Around 25 percent of the employees volunteered for various social causes along with their family members.